Since the program’s launch back in 1994, celebrated stars like Mary J. If you’re already a MAC-shopper, you’re probably familiar with VIVA GLAM, the give-back campaign that partners activist celebrities with the makeup brand to release a limited-edition lipstick, the proceeds of which go to HIV/AIDS programs. The VIVA GLAM x Keith Haring NFT collection features three different digital Keith Haring artworks, tiered by rarity and, as a result, price. The combination of actual products you can wear with some accessible digital real estate makes it an ideal first foray into the Metaverse landscape - and the charitable component makes getting involved all the better. MAC Cosmetics’ Metaverse journey, combining the tangible, real-life makeup you love with limited-release digital NFT works by the late, great Keith Haring, is the perfect place to start - if you love beauty that is. If you’re just dipping your toe into the Metaverse or NFT world, it helps to have your explorations built around something familiar, something you already know and love. NFTs, avatars, virtual stores, and even virtual land ownership are about as confusing as it gets. But exactly what is the metaverse, and why should businesses be paying attention to it? Explore these insights to understand the next evolution of today’s internet-and its potential global value creation opportunity, which could be in the trillions.Even now, it’s understandable if you find the Metaverse as confusing and foreign as an actual parallel universe. Almost 30 years later, we’ve arrived at the next platform on which we can work, live, connect, and collaborate: the metaverse. It wasn’t until the early ’90s when Marc Andreessen developed NCSA Mosaic, the graphic web browser that opened the world’s eyes to the potential of the internet. July 9, 2022If you’re old enough, you might remember the beginning of the internet: a text-based world you’d arrive to via a dial-up connection funneled through your landline phone.
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